When it comes to our lives and our careers, perhaps no shift has been more dramatic or significant as our increase in time online and on our phones. The biggest driver of this is social media. Digital strategist Tony Howell pays another visit to the podcast as we talk about branding, online presence, and our use of social apps.
Tony first appeared on the podcast back in season two. Since performing together on a national tour, he has left the physical stage behind and now helps us artists on the virtual stage, which in this pandemic has grown to be even more important. What I love about Tony’s approach is that it isn’t about tricks and filters and quick fixes for our social media lives. He takes a very personal path to growing and connecting with followers, helping us become a unique presence both online and offline.